Whatever Happened To Sand Cloud After Shark Tank?

The trio behind Sand Cloud are seeking $200,000 for 8% of their business. They capture the panel’s attention right away by showing photoshopped images of the sharks’ faces placed on various bodies at the beach, most notably with Kevin O’Leary’s face on the body of a sunburnt man. It gets a big laugh by Mr. Wonderful, who playfully proclaims, “You think there’s a chance in hell you’re getting 200 grand from me?”

The sharks are initially concerned that the fabric isn’t absorbent enough, although the entrepreneurs explain that the Turkish fabric is more effective than it seems, especially for beachgoers. An average towel prices at $47 and costs $10 to make. In their first year, the team brought in $30,000, which exploded into $430,000 the following year. They are at $1.6 million year-to-date with projections of hitting $3 million. Despite having 80% margins, they will only be making $800,000 off the $3 million, as they reinvest much of their profits back into the company. They are hoping to use the investment to aid in website optimization and marketing efforts. 

Lori Greiner likes the brand but her vision doesn’t line up with that of the entrepreneurs and she goes out. Mark Cuban is willing to give out $400,000 for 25% equity. The guys ask if they can hear the other sharks out first and Cuban goes out. Daymond John asks for $300,000 at 25% but also exits when the Sand Cloud team counter with only a 10% stake. O’Leary and Robert Herjavec make the same offer of $200,000 for 15%. At the end, they take Herjavec’s deal.